New York Times Games x Barnes and Nobles Native Advertising Mockup

Challenge:

Create a native advertising campaign that seamlessly merges one brand's advertisement into another brand's domain. This mockup focuses on the New York Times Games and Barnes & Nobles.

Solution:

Incorporate a new tab on the New York Times games page that looks like another game, but it redirects the user to an article that recommends a book from B&N based on their favorite NYT Game.